6 Ways to Measure Your Next Direct Mail Campaign
A marketing campaign is not only an opportunity to generate leads, it is a chance for a company to improve and learn. More importantly, spell out success with tactics. You can fine-tune the direct mail efforts of your company by employing a number of popular methods. These include activation codes, QR codes, social media and more. Read on to find out which options work best for you. Tactic 1: Personal URL (PURL) Dedicate a personalized website to your direct mail campaign. Include this PURL in your direct mail collateral only. In this way, the unique visits, sessions, and page views the site...